Practical, no-fluff guides about websites and digital marketing in Panama — written in English by a local team. Real prices, real context.
Pricing · 2026
From $100 landing pages to $5,000+ platforms: what each price range actually includes in the Panamanian market, the hidden costs to watch for, and how to pick the right option for your business.
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Payments · 2026
What Yappy is, why Panamanians prefer it over cards, and how to get it working on your website or online store — explained in English for business owners.
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Local SEO · 2026
Win Google searches in English AND Spanish: Business Profile, reviews, bilingual keywords and what to measure.
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Advertising · 2026
How the auction works, what drives cost per click, Ads vs Meta vs SEO, and the 4 mistakes that burn budgets.
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Getting Started · 2026
Domain, hosting, payments that work here (Yappy + cards), WhatsApp and Google visibility — in plain English.
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Automation · 2026
Why customers here message instead of filling forms, how to set up WhatsApp Business, and when a chatbot is worth it.
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E-commerce · 2026
Real costs, the payment methods you can't skip (Yappy, cards, PayPal), and how to pick the right platform.
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Getting Started · 2026
The questions to ask, the red flags to avoid, and who should own your domain. An honest guide for expats.
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New guides are added regularly.
Also see our articles in Spanish.